Showing posts with label NYFW. Show all posts
Showing posts with label NYFW. Show all posts

Monday, February 10, 2014

A Big NYFW Yeehaw!

New York Fashion Week F/W 2014 is in full swing and we're excited to bring you exclusive backstage beauty reports! First up, the cool, colorful Tibi.

This season, Aveda Global Creative Director Antoinette Beenders created a "country girl meets urbanite" hair look. "The collection story tells the intersection of the pastoral and the urban," said Tibi designer Amy Smilovic. "We wanted the hair to express a clean, natural feel, but still convey soul and a refined grittiness."

The resulting style was fresh, fun and totally wearable in the real world too. Ride off into your own urban sunset by following these simple steps:

1) Spray Pure Abundance Style Prep liberally into the hair all over to boost volume and create texture.

2) Take an inch wide section at the top of the head at the hairline and create a tight braid down the center. Stop braiding at the crown and use an elastic that matches your hair color so that it blends in with the rest of your tresses.

3) Take a small section of hair above the left ear and braid down to the end. Repeat on the right side and connect both braids underneath the remaining hair at the nape of the neck to hold hair away from the face. 

4) Create 3 large, loose braids with the remainder of hair at the back and quickly clamp a flat iron down them. Gently unravel, tousle and run Dry Remedy Moisturizing Oil through hair for soft, gentle waves, with a little shine.

5) Finish off the look with a misting of Control Force Hair Spray for strong, but barely-there hold.
Your tools!

Pictures, quotes and info above all courtesy Aveda. All Aveda products used in this look can be found at aveda.com or an Aveda salon near you.

Monday, February 3, 2014

Bust Out of that Style Rut

New York Fashion Week Fall 2014 kicks off this Thursday and that means stellar style snaps on AND off the runways!

We thought we'd take some current street pics as inspiration for all of us to try out some simple, chic new looks.


1) 9-5 AND THEN SOME: Make your office attire weekend brunch appropriate and pair it with a crisp white tee and cute patterned kicks. A cross body bag adds the perfect casual cool finishing touch.

2) WHIMSICAL WHITE: Beat those S.A.D. blues and grab a fresh white beret instead of your old black beanie. Super cute and functional = win win!



3) BOYFRIEND OF THE YEAR: Skinny jeans have reigned supreme for the past few years, but now, more loose and relaxed boyfriend cuts are ready to take over. It's easy to veer into sloppy territory when you go baggy on bottom, so make sure you keep the rest of your outfit structured (like the dope coat here) and definitely opt for a heeled shoe.

All photos courtesy harpersbazaar.com

Wednesday, September 11, 2013

Make Fashion Week Your Own

With Fashion Month in full swing (yes, that's right- shows around the world span into October), BrainyBeautys is diving in! Because from hair, to nails, to accessories and clothes, being a full on BrainyBeauty relies on the sum of all our fab parts.

Now on to one of my favorite aspects of the chic circus: Street Style. The runways will always rule, but seeing how the experts, models, bloggers, etc adorn themselves is almost as fun and insightful as the shows themselves.

But also if you're like me, all of the never-ending epic-ness can be overwhelming- I mean, how the heck do these women continuously knock it out of the style park?!

When your closet seems to pale in comparison, it's helpful to remember these ladies' looks incorporate simple details we all can easily add in to our everyday ensembles.

1) GRUNGE GOES GORGEOUS
Got a button down flannel? Ok. What about a plain black mini and go-to black heels? Sweet. That's all you need to bust out a saucy new going out look.
(Photo courtesy The Cut)

2) GET STRAP HAPPY
Now those black heels we were just talking about? Do those have an ankle strap? Yes? Then try fastening them over a pair of beloved denim for funky punch.
(Photo courtesy Refinery29)

3) GLAM UP BASIC TRAINING
Blogger Susie Bubble has a lot going on in this shot (understatement!), but since we've been chattin' about shoes, let's focus on those eh? Colorful trainers have taken over high-tops as the next big sneaker trend (Vans-esque slip-ons are next!). Get adventurous and pair your work-out essentials with a printed dress to stay cute AND comfy during the work week grind.
(Pic courtesy Refinery29)