The Blow Dry Is Back

The blow dry is back and it’s better than ever!  Super sleek is a given, and texture and volume are an option. Sam Villa, Founding Partner of the Sam Villa® Brand and Education Artistic Director for Redken 5th Avenue, says the best finishes, both sleek and textured, can be achieved by following these simple Do’s and Don’ts.

The E-T.C. Light Professional Ionic Hair Dryer exclusively for Sam Villa is a quiet, compact (only 18 cm long), incredibly light (less than a pound) dryer that has a patented Evolution-Turbo Compressor that delivers intense power quietly and an ergonomic design to reduces muscle strain. It has built in ceramic/tourmaline ion generation for maximum shine and frizz reduction, features two heat settings and two speed settings, and a cool shot button to lock in styles and promote luster. It’s definitely a “Do!”

Want more sheen?  Spray hair with a heat protectant product like Redken iron silk 07 and pass with a flat iron to seal the cuticle and increase shine.

Want it to last longer?  Use a small amount of baby powder or a dry shampoo at the scalp instead of washing hair everyday.  It absorbs oil, which also helps to elevate roots for more volume.