This is a gritty white clay mask that you can apply and then rinse off immediately or let it sit for up to 20 minutes. I gave myself a facial steam and applied it. Immediately my very sensitive skin started to burn but I kept it on for about 5 minutes. When I rinsed it off and applied my moisturizer, my skin felt SO soft and plump. It claims to remove superficial dead skin cells to reveal smoother, younger looking skin. And boy did it! My skin is still soft a few days later. Plus, the ugly blackheads on my nose are no longer. I plan on using it every few weeks.