From LUSH: Did you know that the growing demand for shark fin soup and other shark products has fueled a decline in shark populations by over 90% in just a few decades? For some, the thought of sharks is scary but the truth is that they are necessary in maintaining healthy marine ecosystems around the world and their survival is hanging in the balance.
LUSH has teamed up with one of the leading marine conservation organizations, Shark Savers to bring an end to shark fining altogether. Launching today is LUSH’s limited edition Shark Fin Soap ($5.95) with 100% of the proceeds going to Shark Savers’ work to raise awareness for shark conservation. This ocean inspired soap has a decorative paper fin, is packed with seaweed and sea salt and will be available at www.lushusa.com and at LUSH stores across North America while supplies last. Help in the fight to protect our ocean’s sharks by putting down shark fin soup and picking up shark fin soap instead.