So I'm not one of those people who loves to chew on INSANELY strong gum or mints. In fact, it might be be one of the grossest things to me. This translates into toothpaste as well. I seek out subtle minty flavor for fear of gagging from mint overload. Enter: This stuff. The natural aloe vera gel flavor has a smidge of mint flavor but it's refreshing and still like toothpaste nonetheless. It also has the flat cap so it stands up in my medicine cabinet -great for this clean freak.
Starting to really love this brand!