Wednesday, February 8, 2012

Pureology goes to Zero!

Beginning February 1, Pureology’s NEW Zero Waste Shampoo and Hair Conditioner Packaging (with the same great concentrated formulas) will be available in Pureology salons nationwide!

NEW Zero Waste Packaging:
-         Highly concentrated ZeroSulfate® 250mL shampoos offer 70+ shampoos per bottle.

-         Made with 50% post-consumer recycled High-density polyethylene (HDPE) materials for unparalleled safety and environmental sustainability (double the amount of PCR used before).

-         For secondary packaging, Pureology decreased the amount of cardboard and uses Forest Stewardship Council (FSC) certified cardboard boxes made from 100% recycled fibers.  Pureology also added educational messages to these boxes, reminding purchasers to recycle the box and providing tips on how they can conserve water.

-         Don’t forget, the new 250 ml shampoo and condition bottles are 100% recyclable, so be sure to recycle once the formulas is done!

Since Pureology was founded in 2001 the brand has been the leader in superior colour care products made with 100 percent vegan and organic botanical ingredients, while upholding its promise to care for the well-being of the environment.  As a brand with a sustainable vision, Pureology continually works to reduce its environmental impacts through efficient production and manufacturing processes and by incorporating more environmentally preferred materials.  This year, Pureology announces that recent improvements to its Shampoo and Hair Conditioner packaging are helping reduce its environmental impacts.

“Pureology’s new Zero Waste Shampoo and Hair Conditioner Packaging allows consumers and stylists to use every last drop of product and the new ergonomic design featuring inverted condition bottles ensures ease-of-use,” states Shae Kalyani, Vice President of US Marketing for Pureology. “Throughout the packaging renovation, our formulas have not changed – we offer the same luxurious, concentrated formulas color-coded systems for each regimen.”

To quantify the success of these and other improvements, Pureology commissioned Five Winds International, a sustainability management consulting firm, to conduct a life cycle assessment (LCA) of Pureology’s Hydrate Shampoo and Conditioner, products that are representative of Pureology’s entire line and are the brand’s best-sellers.  The process assessed the impact these changes have on reducing the environmental impacts associated with Pureology’s Shampoo and Hair Conditioner bottles by examining multiple phases of the product life cycle, including the sourcing of raw materials used for the products and packaging; the production and manufacturing of the products and packaging; transportation and distribution of finished products; and the end-of-life disposal of the packaging.  While the impacts associated with customer use and disposal of the formula were examined, these findings were not included in the final LCA results. The LCA specifically examined how these changes impact energy and water use, two areas that have been the primary focus of Pureology’s sustainability efforts.

Overall, the LCA demonstrated that the improvements Pureology made to its Hydrate Shampoo and Hair Conditioner packaging are resulting in less energy and water use:
- Energy Use:
o  33% decrease in energy use during the packaging production and transportation life cycle phases for Hydrate Shampoo

o  42% decrease in energy use for Hydrate Conditioner over the same life cycle phases

-Water Use:
o  37% reduction in water use during the packaging production and transportation life cycle phases for Hydrate Shampoo

o  38% decrease in water use for the Hydrate Conditioner during the same life cycle phases.

“From our LCA, we discovered that the greatest environmental impact involves the volume of water used by consumers during showering, assuming they are shampooing and conditioning their hair in the shower, and the energy used to heat the water – 99% of the water used during the lifetime of a bottle of Hydrate Shampoo or Conditioner occurs during the use phase,” adds Kalyani.  “While we are working to reduce our own water usage, we will continue to actively work with Global Green USA to educate consumers about water use and conservation.”

-         Limit your time in the shower

-         Run only full loads in washing machines and choose an energy efficient model

-         Fix leaky faucets and toilets immediately.  A small leak from a faucet can waste 50 gallons of water a day; a leaky toilet 260 gallons a day.

-         Install high efficiency faucets and toilets. Fitting low-flow attachments to faucets can save a massive 70% of water when washing hair!

To learn more about Pureology products, sustainability efforts, or to locate a salon, please visit

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