BOOMing Brows: Spring/Summer 2011 Brows are Big and Bold

January, 2011 (New York, NY) – Spring/Summer 2011 brows are big and bold – those who couldn’t pull it off last season, now have a chance! Boom Boom, owner of Boom Boom Brow Bar, offers tips for BOOMing, bold brows. YES, YES, YES!

“Big bold brows are always my fav – loved that Vera Wang used them in her spring show and I love seeing the smart cookies like Katy Perry, Natalie Portman and Lea Michele going bold,” explains Boom Boom who hinges the fate of big bold brows on four factors: color, length, width and arch.

Color: Go a little bolder (but not too dark, cookie) – tinting is a great option (match color to skin and hair undertones) and using a brow powder on a daily basis is great for adding definition and boldness. Try Boom Boom Brow Boostiers brow powders ($18.00 per jar: each comes with a brush. Colors: Aretha, Tina, Bette and Dolly).

Length: The space between brows should be equal to or a little wider than eyes. Take a long eye shadow brush or pencil and hold it parallel to the side of the nose. Where the brush meets the brow is where brows should begin. Extend the brush diagonally from nostril, following the outside edge of the eye toward the brow, where the inside edge of the brush hits is where brow should end.

Width: Work with natural width, just clean up strays along the top and bottom. If the damage has already been done and brows are too thin, apply castor oil to brows every night to help speed up the growth process - it’s one of the active ingredients in most brow and lash products. A brow gel can also help set and hold brows to make them look fuller. Try Boom Boom Brow-ssiere brow gel ($14.00).

Arch: Hold a brush parallel to the outside edge of the colored part of the eye (the iris). Where the brush meets the brow is where the highest part of the brow should be. To define the arch, use Boom Boom Push-Up brow highlighting pencil’s ($16.00) matte concealer side on the brow bone to create the illusion of lift.

Go bold with Boom Boom, you only live once! Boom Boom Brow Bar: 35 7th Avenue, The Big Apple: 212-229-2666. www.boomboombrowbar.com Boom Boom would never test on animals!