Sephora is encouraging you to be more naughty than nice this holiday with Beauty Envy, a fun, new interactive Facebook App that allows you to keep, swap and even steal the most spectacular virtual beauty gifts of the season.
And as a reward, Sephora is offering players a free gift with any online purchase and a chance to win the real version of their virtual gift – one winner a day for 30 days.
Download the free App beginning November 23, 2010 directly from Sephora’s Facebook page and immediately start receiving virtual gifts! First, play to find out what your virtual beauty gift is from one of more than 200 coveted items randomly selected by Sephora. The gift can be kept or swapped the following day when you have a chance to virtually exchange your gift again. Sephora’s gift to all who play is a promo code for a free, limited edition tokidoki beauty tote bag with any online Sephora purchase, while supplies last.
Next, share the App with your friends via Facebook. The Beauty Envy App tracks the gifts your friends have received and allows you to view them by clicking on “My Beauty Envy Friend.” From there, you can decide if you want to keep what you have, swap it for a new random selection from Sephora, or if you’ve got beauty envy, steal something you like even better from one of your friends.
Take your fb'ing self on over to Sephora's fb now!