Wednesday, September 4, 2013
Love Yourself. Love Your Skin.
The word "amarte" precisely translated means "to love you." Quite clearly the inspiration for the east-meets-west skin care brand, Amarte, and its motto, "Love Yourself. Love Your Skin."
The leading skin care line in Asia since its Korean debut in 2001, Amarte is now bringing its unique, multifaceted product line to the U.S.
Offerings are meant to evoke the Korean tradition of taking pleasure in a multi-step skin care ritual that includes cleansing, hydrating, rejuvenating and protecting.
I was fortunate enough to try out their fantastic Daily Wonder Cleansing Foam, Natural Finish BB Cream and Daily ExfoliPowder.
Daily Wonder Cleansing Foam ($40): Featuring a custom blend of natural antioxidants, including lavender and chamomile, this cleanser has moved my beloved Neutrogena to the back burner... so that pretty much says it all! Although pricey at $40 a pop, you definitely do not need much to create a rich, foamy lather that leaves your face feeling squeaky clean yet soft. Scently-speaking: It has a rather strong cucumber aroma, so if you are not a fan of the green veg, perhaps you'll want to pass.
Natural Finish BB Cream ($49): Did you know that BB creams were immensely popular over in Korea before expanding to the US market? Tis' true! And this true Korean BB cream is a sheer, finely pigmented beauty balm that provides uniform coverage that won't rub off on shirt collars or clothing and also packs a hearty SPF 36 punch. Plus, it's loaded with additional super skin saving elements including argan oil, elemental sulfur and caviar extract. Snazzay! I love that it smoothed over pores and evened out my complexion without looking make-up-y.
Daily ExfoliPowder ($35): This is truly an interesting product! It's a dry powder that you shake into wet palms, and is activated by rubbing hands together to create a light, creamy lather. It doesn't feel rough or sandy like most exfoliators, which makes it ideal for sensitive skin. Even though I felt the lather was lacking, my face looked brighter and felt fab after using.
Amarte is a welcome addition to our western shores and beauty shelves everywhere!
All Amarte products are dermatologist tested and approved.
Shop Amarte online at amarteskincare.com