vapour
-n
1.particles of moisture or other substance suspended in air and visible as clouds, smoke, etc.
2.a substance that is in a gaseous state at a temperature below its boiling point
3.rare, something fanciful that lacks permanence
Definition number 3 fits this product line best.
Vapour Organic Beauty is a rare, luxurious line, providing stunning shades of skin care and face, lip, cheek, and eye color. Magazines Lucky and Allure obsess over this stuff!! My personal favorite gems out of this seemingly endless treasure chest of beauty, is their Siren Lipstick. Siren comes in sixteen, long lasting, moisturizing colors and is made of pure plant ingredients!
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