Wednesday, July 6, 2011

L’Occitane History + bonus + Road Rally

In the late 1970s, the founder of L’OCCITANE, Olivier Baussan, made his start independently selling soaps and essential oils in the markets of Provence. Baussan traveled from town to town in his rattletrap Citroën 2CV bringing the sensorial ingredients of Provence to life.

This year, L’OCCITANE,the natural Provence beauty brand, will celebrate Baussan’s
entrepreneurial autonomy and France’s Independence on Bastille Day (July 14th) at its boutiques nationwide with a special Bonne Mere Soap gift-with-purchase offer. Valid now until July 17th, buy 2, get 2 FREE Bonne Mere Soaps! Buy 3, Get 3 FREE Soaps available in the colors of the French flag.

Also, if you happen to be in New York City on Sunday, July 10th, check out the annual Bastille Day Rally and Rendez-Vous, featuring classic Velosolex motorized bicycles and French Citroën cars much like the 2CV L’Occitane founder Olivier Baussan once used to sell soaps and essential oils in Provence. Sponsored by L’OCCITANE, the vehicles will take a Tour de Provence in Manhattan as they pass several of the brand’s boutiques. The annual Bastille Day Rally and Rendez-Vous in NYC started 12 years ago with just 5 Citroëns and has grown to become the largest participant-active auto event in New York City and an integral part of the Bastille Day New York. For more information about the rally & route, visit

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